SEO & Analytics
Helping you find, attract, and connect with clients.
For most of us, our online journeys start with a search. Search engine optimization is all about connecting your practice with searchers as they research, evaluate, and take action.
What is SEO?
Search engine optimization is the art and science of getting your website found when people are looking for your products or services. Search engines like Google will crawl or “read” your website to determine where it may rank on a search engine results page when someone searches for a word or phrase – also known as a “keyword”- that relates to your business.
With an optimized website, you can:
- Make it easy to find your business and schedule an appointment
- Answer frequently asked questions about your practice
- Inform and educate others about the benefits of your services
- Attract new clients to grow your business
Unlike paid advertising that only drives traffic when you’re actively spending money to show your message, SEO is a long-term and evergreen investment in your visibility online.
Your Digital Balance™ site will include optimized features like:
- SEO-friendly URLs
- Unique website copy
- Keywords to help you get found and drive leads
- Fast page speeds
- User and search engine-friendly site architecture
- Responsive, mobile-friendly website design
- Accessible sitemap
- Google My Business optimization
- Reviews and testimonials
- Local citations*
- Analytics reporting
Unlike other health and wellness website providers, your search engine optimization strategy is personalized to your business, taking into account your services, your target customers, your geographic location, and more. Our account coaches will work with you to determine the right strategy to position your practice for success.
To help you measure your results, we also get you set up with Google Analytics reporting so that you can see and explore your web traffic, where it comes from, and what happens when visitors arrive on your webpages.
How we work with you
Our process is a balance of learning about your business from you and coaching you through new ideas to help your business thrive.
1 - Setup Call
We set up an “interview” with you to learn all the ins and outs of your business and goals for the website.
2 - Information Architecture
Our team constructs a new framework for your website based on the most important parts of your business.
3 - Content Strategy
Taking what we learned during setup, we fill the website with meaningful content to educate users.
4 - Web Design Review
We make sure you’re happy with the look, feel, and content of your site before launching into the universe.
5 - Search Engine Optimization
We’ll deep dive into your online presence and implement a strategy to help users find you.
6 - Support & Coaching
Ready to start?
Let’s get some digital balance™ in your life.